Skip Navigation LinksHome > About Us > Towards 2020 Strategy

Towards 2020 Strategy

The Royal Agricultural Society of Victoria (RASV) has been inspiring excellence for over 160 years. 
 
As an era of opportunity presents, RASV embarks on a focused strategy 'Towards 2020' to promote the development of and celebrate excellence in agriculture.
 
With the best people delivering world class award programmes, agricultural shows and venue management, 'Towards 2020' takes critical steps, outlined over five strategic themes, to maximise opportunity and outcomes across the entire food and fibre value chain.
 
Over the next five years, we will:
  • Deliver world class RASV award programmes
  • Grow the Royal Melbourne Show as a world class event, showcasing agriculture
  • Develop Melbourne Showgrounds as Victoria's premier indoor/outdoor events venue
  • Advance agriculture
  • Enhance our governance and organisational capability

Deliver world class award programmes

RASV aims to be recognised as a world class leader in award programme delivery, developing and enhancing opportunities that are credible, relevant and of value to the industries, producers and interest groups who participate.

 Over the next five years, we will:

  • Deliver award programmes that are relevant and credible
  • Create value for agri-food producers
  • Strengthen relationships with industry and interest groups
  • Develop the Awards to ensure their sustainability
  • Continuously improve award programme delivery
 

Grow the Royal Melbourne Show as a world class event, showcasing agriculture

RASV is committed to growing the Royal Melbourne Show to be a world class event, focusing on every element of the experience to maximise the appeal to new audiences.  Delivering unique content that is educational, entertaining and engaging will provide a strong value proposition for agri-food industry participants.

 Over the next five years, we will:

  • Enhance the food and agricultural offering
  • Improve real and perceived customer value
  • Deliver a world class visitor experience
  • Maximise the appeal and success of communications
  • Optimise site utilization
 

Develop Melbourne Showgrounds as Victoria's premier indoor/outdoor events venue

RASV will invest in Melbourne Showgrounds facilities, infrastructure and venue management services to create a world class venue and end-to-end customer experience, resulting in the attraction and retention of new business, maximized use of the site and contribution to the growth of Victoria's events calendar. 

 Over the next five years, we will:

  • Develop and deliver a business development programme
  • Deliver world class venue management services
  • Improve customer experience
  • Invest in venue infrastructure
  • Strengthen partnerships to maximise return

Advance agriculture

RASV is committed to improving the quality and reputation of agriculture through identifying market needs, delivering relevant industry events, providing thought leadership and solutions on areas of expertise and inspiring the next generation of industry leaders.

 Over the next five years, we will:  

  • Encourage industry connection, collaboration and outcomes through events
  • Champion thought leadership in quality, excellence and promotion
  • Inspire, develop and celebrate the next generation of agri-food leaders
  • Identify and pursue opportunities to expand RASV’s value to industry
  • Build relationships and partnerships to deliver and strengthen programmes

 

Enhance our governance and organisational capability

 RASV aims to be recognised as an employer of choice, attracting and retaining the best people, improving governance and volunteer engagement, providing learning opportunities and inspiring leadership. To deliver on our strategic plan, resourcing will evolve to  enable greater innovation and flexibility in achieving future objectives.

 Over the next five years, we will:

  • Develop a flexible structure that encourages cross functional activity and inspirational leadership
  • Create a learning culture that supports our people and our organisation
  • Deliver best practice volunteer recruitment and engagement
  • Deliver world class programmes and processes