Executive

Brad Jenkins
Chief Executive Officer  

Brad is an accomplished and trusted leader who consistently delivers results having operated at senior management for more than 25 years.

With extensive senior management expertise in event management, marketing, business development, venue management and hospitality for highly respected membership based organisations, Brad joined the RASV in April 2008 as General Manager for Marketing and Business. He is a strong and steady set of hands at this crucial juncture for the RASV.

Brad has been instrumental in the revamping and successful delivery of the much loved Royal Melbourne Show, Victoria’s largest and most iconic annual community event along with elevating RASV’s brand and reputation and growing RASV’s international food and beverage award programs and the major events that are held at Melbourne Showgrounds.

Dianne Silvestro 
Executive Manager, People & Culture

Dianne has spent most of her career as a human resources professional working in logistics, IT and health industries. The focus in her career is building the HR function to be a true business partner, to understand how to attract, engage and retain the team to create an environment that achieves the company's strategic goals and within a high performing culture.

Dianne joined RASV in May 2018 and is passionate about driving accountability and uplifting performance which empowers employees to build their knowledge and consistently deliver great outcomes for the organisation.

Darryl Ferris 
Executive Manager, Finance & Corporate Services

Jacqui deKievit 
Executive Manager, Strategy & Stakeholder Engagement

Jacqui has worked in leadership roles for over 20 years in not for profit organisations and government agencies and bring an extensive and successful record of achievement in leadership, governance, stakeholder relations, brand and reputation, marketing, fundraising and strategy.

Jacqui is a graduate of the Australian Institute of Company Directors course, holds a Masters in Business (Marketing) and is an alumni of the Committee for Melbourne Future Focus Group.

 

Karen Vassallo 
Executive Manager, Marketing & Events

Karen is a marketing and events professional with over 15 years’ experience across local government, corporate and not-for-profit sectors. Since joining the RASV in March 2011, Karen has been a consistent leader of change management throughout the organisation.

Karen has managed the delivery of the marketing campaigns and messaging for the Royal Melbourne Show, Melbourne Showgrounds and RASV for ten years. Karen has delivered organisation-wide projects including the rebrand of the RASV awards and competitions and has recently facilitated the introduction of new staff values and corporate culture.

Karen is a certified Six Sigma Practitioner and has recently completed a mini MBA. After leading the RASV’s marketing and communications team as Head of Marketing, Karen was promoted into the Executive Team in January 2020.

Hannah von Bibra 
Executive Manager, Venue & Commercial Operations

Hannah brings a wealth of venue and commercial knowledge to RASV. With experience across complex facilities including; Melbourne Convention & Exhibition Centre, Melbourne Cricket Ground, Melbourne Town Hall and Edinburgh International Conference Centre.

Hannah has vast experience in elevating the customer journey whilst working with partners and clients to provide mutually beneficial gains to those working together. Hannah joined RASV in 2019 in the role of Head of Commercial and Partnerships in January 2019 and was promoted to the Executive Team in January 2020.