In 2018, the Royal Melbourne Show offered award winners the opportunity to showcase their winning products to the more than 465,000 people through the gates. This showcase, set up in the Winning Tastes pavilion, was especially designed for award winning food and beverage producers.
With well over half of Show patrons making their way to the Winning Tastes pavilion, award-winning producers at the Show were able to expose their brand to a host of potential new customers and clients.
Danes took their award winning coffees to the 2018 Royal Melbourne Show, exhibiting in the popular Winning Tastes Pavilion.
“We were invited to be part of the Show as the winners of the Champion Australian Roaster title at this year’s Australian International Coffee Awards. It was our first time being part of the Show, so we weren’t sure what to expect, but we knew it would be huge. The brand exposure, opportunities to connect with other food and beverage brands who are best in their field, and the vibe – it’s one of a kind,” said Paul Jackson, Director, Danes Specialty Coffee.
With so much brand exposure, Danes would “definitely” recommend other Winning Tastes winners heading to the Royal Melbourne Show.
“Particularly for coffee and foodie-minded people, it’s a highly regarded mecca for quality. The stream of customers seeking Australia’s finest coffee flavour was non-stop, almost from the moment the doors opened on day one until the very end,” Mr Jackson said.
You can find Danes coffee at cafes across New South Wales, Queensland, Adelaide and Victoria. People can buy wet coffee and take-home bags of their award winning beans in cafes, and of course online at danes.com.au. In Melbourne, you can find Danes coffee served at Cocobei Docklands.