Why Should I Enter?
The Australian International Coffee Awards (AICA) celebrates excellence and recognises the best roasters from Australia and around the world across eight major categories, including Champion Australian/International Roasters and Champion Direct Trade or Microlot Coffee. Five best in class trophies are awarded for the best espresso, milk-based coffee, soy-based coffee, filter coffee and cold brew coffee.
The AICA offers broad opportunities for Australian producers to leverage success locally and internationally with the AICA’s national brand seal of excellence. All winners are provided with a marketing and promotional toolkit including medal artwork to promote their wins.
The AICA presents producers, large and small, with the chance to benchmark their products, establish their credentials in the Australian and international coffee industry, and provides differentiation in the market for award-winners.
Reasons to enter the Australian International Coffee Awards
- All winners will receive gold, silver and bronze medals which are a national brand seal of excellence.
- Exhibitors can benchmark their product against competitors with unique, innovative results reporting, providing more information on where your product is ranked against your competitors.
- All winners will be provided with the AICA marketing and promotional toolkit to assist with promoting their win.
- Winning producers have the opportunity to market their products in the Winning Tastes Pavilion at the Royal Melbourne Show.
Case study: 2018 AICA Champion Danes Specialty Coffee
Danes Specialty Coffee owned its 2018 AICA wins, taking up the opportunity to serve their medal-winning coffee in the Winning Tastes Pavilion. This popular pavilion was visited by over half of the 465,000 Show patrons during the 2018 Royal Melbourne Show.
With an exclusive coffee stand inside the pavilion displaying gold-medal winning blends, Danes was able to expose their brand to potential new customers and clients.
The Winning Tastes pavilion is reserved for award-winning producers, creating a space where consumers can find the best food and beverage products.
“The brand exposure, opportunities to connect with other food and beverage brands who are best in their field, and the vibe – it’s one of a kind,” said Paul Jackson of Danes coffee.
With so much brand exposure, Danes would “definitely” recommend other Winning Tastes winners heading to the Royal Melbourne Show.
“Particularly for coffee and foodie-minded people, it’s a highly regarded mecca for quality. The stream of customers seeking Australia’s finest coffee flavour was non-stop, almost from the moment the doors opened on day one until the very end,” Mr Jackson said.