Why Should I Enter?

The RASV Heifer Challenge takes place as part of Stock & Land Beef Week each year across Victoria and Southern New South Wales. It is the only on-farm competition of its type in Victoria, engaging participants across a wide geographic area.

Participants provide a pen of ten heifers, which are judged on quality standards by independent livestock judging experts. The judges offer participants invaluable feedback on their female stock and how to improve their selection of traits to strengthen the overall bloodlines of the herd. The Heifer Challenge encourages beef producers to attain a higher quality product and increase herd productivity.

Taking place at the end of Stock & Land Beef Week, the RASV Heifer Challenge Celebration Dinner features the presentation of awards and platform for producers, industry professionals and sponsors to celebrate the achievements of the beef industry.

2019 Highlights

The 2019 RASV Heifer Challenge is being held as part of Stock & Land Beef Week from 26 January to 3 February 2019.

Exhibitors display ten herd replacement females and this year will have their cattle judged and assessed by industry expert Mr. Dean Afford, who will provide participants with both verbal and written feedback.

The cattle will be photographed and video-recorded during the judging with this material used in promotions and marketing for future events.

Exhibitors are invited to attend the Heifer Challenge presentation dinner to take place on Thursday 5 February 2019.

2019 RASV Heifer Competition Judge Mr. Dean Afford

In 2019, a single judge, Mr. Dean Afford will assess all entries based on breed characteristics, maternal potential, feet and legs, uniformity, temperament and overall presentation and physical correctness.

Dean has judged at the Perth, Adelaide, and Melbourne Royals and at many country shows. He also co-judged the heifer competition held in conjunction with the South Australian Beef Field Days in 2014, 2015, 2017.

Dean’s breeding philosophy is simple - cattle (regardless of breed) should have a good temperament, be structurally and functionally sound, fertile, and have the ability to reliably and efficiently hit the target market that the breeder aims at.

Dean has long standing involvement in the cattle industry having served on the South Australia Stud Beef committee and on the SA Junior Heifer Show (now SA Junior Heifer Expo) committee.

Dean has many years’ experience running a stud in South Australia. He regularly exhibited at the Adelaide Show as well as at many country shows and in Alice Springs. In addition, Dean operated a side business involving both stud stock transport, along with preparation and presentation of all breeds for shows and sales.  Dean is currently retired and living at Lyndoch, South Australia.

Judge Mr. Dean Afford. Source: Australian Red Poll Cattle Breeders Inc. Victorian Region

Judge Mr. Dean Afford. Source: Australian Red Poll Cattle Breeders Inc. Victorian Region